Celebrating One Year on Lonsdale with 20% off
Shop by Ritual
Calm the mind. Restore the body. Herbal allies for deep, restorative nights.
Your body knows what it needs. Our quiz helps bring it into focus. In just a few short questions, we guide you to a naturopathic ritual designed for your current needs across sleep, stress, beauty, hormonal balance, and immunity.
The Wilder Approach
We draw on the wisdom of nature’s pharmacy to create a considered, minimalist collection of beauty and wellbeing essentials, formulated with naturopathic expertise and crafted in small batches.
Save 20% with our Bundles
Save 20% with our curated ritual bundles for sleep, stress, beauty and wellness. Hand-picked combinations of our organic herbal and skincare essentials.
Our naturopathic bestsellers
Tried, tested, and deeply loved award winning organic essentials, formulated by naturopath Rachel Landon, drawing on over 20 years of clinical practice.
Your questions, answered
What makes Wilder Botanics different from other organic skincare brands?
We are vegan, cruelty-free, certified organic, and 100% natural, with fully recyclable packaging. Each product is created by hand in small batches in the UK, with care and intention in every stage, so a great deal of love goes into each formula.
How can I find the right wellness ritual for my needs, and where should I start?
The simplest place to start is our 2-minute quiz, where Rachel guides you to the ritual that suits where you are right now, across sleep, stress, beauty, hormonal balance and immunity. If you'd prefer a more personal route, you can book a naturopathic consultation with Rachel directly. Most of our community begins with one of our ritual bundles (Sleep, De Stress, Beauty, Women's or Men's Wellness), each saving 20% versus buying the products individually, and builds their daily ritual from there.
Is Wilder Botanics worth the price?
Our pricing reflects what goes into the product, not a markup for a brand story. A 30ml face oil represents 42 days of double infusion with organic and wild-crafted herbs, some sourced from a single producer (our wild Corsican Helichrysum, for example, has just 11 kilos produced worldwide each year). A 50ml bottle of Recovery Night Oil lasts most users 3 to 4 months at nightly use. A 55g tea jar makes around 30 cups. We make less, more slowly, with ingredients that justify themselves.
Are Wilder products vegan, cruelty-free and sustainably packaged?
Yes, on all three. Most of our products are vegan apart from Plant Potion & Winter Love creates with Propolis . All are cruelty-free, and no testing on animals at any stage. Our packaging is glass wherever possible, with compostable, plastic-free pouches for our tea refills, recognised with the Beauty Shortlist Eco Award 2026. All ingredients are organic and wild-crafted and small-batch production in the UK to minimise transport and waste.
Will Wilder products work if I have sensitive or reactive skin?
Every individuals skin is different our formulations are designed to work in harmony with the skin's natural microbiome rather than override it, they contain no synthetic fragrance, no parabens, no silicones and no preservatives Many of our community came to Wilder because conventional skincare was no longer working for them. We recommend patch-testing a new product on the inside of your forearm for 24 hours before full use. For specific concerns, a naturopathic consultation with Rachel is the most thorough route.
Book a private one-to-one naturopathic consultation with Rachel and receive tailored herbal guidance for stress, sleep, skin, digestion, and hormonal balance or any other area of wellbeing.
Featured in
Founded by a Naturopath, Rooted in 20 Years of Clinical Practice
Wilder Botanics is a London-based organic skincare and wellbeing brand, founded by naturopath and master herbalist Rachel Landon. Drawing on two decades of clinical practice from her private London clinic, every Wilder formula began as a recommendation Rachel made for her own patients. Co-founded with her husband Charlie, the brand brings clinical knowledge together with a shared belief that the most effective wellbeing comes from working with nature, not against it.
Slow Beauty, 42-Day Organic Herbal Infusions
Where the industrial standard for herbal extraction is 24 hours, we double-infuse our oils for 42 days. This patient process draws the full spectrum of phytonutrients, vitamins, antioxidants and volatile compounds from each plant, the way traditional herbalism always has. We work with certified organic and wild-crafted ingredients: Nettle, Dandelion, Angelica, Damask Rose, Calendula, wild Corsican Helichrysum (only 11 kilos produced worldwide each year), Amla, Sencha Green Tea, Tulsi and Ashwagandha. These are just a few of Rachel’s favourite herbs All hand-blended in small batches in London.
Organic Skincare, Herbal Teas, Tinctures and Bath Rituals
The Wilder range covers five categories, each formulated by Rachel to support a specific dimension of daily wellbeing. Organic face and body oils for skin that thrives. Whole-leaf herbal teas, refillable in compostable pouches. Herbal tinctures and glycerites for stress, immunity, digestion, hormonal balance and focus. Bath soaks and bath oils for one of the oldest naturopathic rituals. Flower essences created true to the Dr Bach method, for the emotional and energetic body. Every product is, cruelty-free and 100% natural.
Award-Winning, Ethically Sourced, Sustainably Packaged
Wilder Botanics is a multi-award winner of the Beauty Shortlist Awards, with seven recent wins across 2025 and 2026, including the Eco Award 2026 for our refillable tea range. Featured in Vogue, The Telegraph, Financial Times, The Guardian, Stylist, Cosmopolitan and London Evening Standard. Every ingredient is ethically sourced. All packaging is fully recyclable glass wherever possible, with compostable refills for our teas. Handmade in the UK, stocked in over 150 thoughtful retail spaces internationally.
