Our naturopathic bestsellers
Where botanical wisdom meets clinical expertise. Award-winning organic essentials, tried, tested and thoughtfully formulated by naturopath Rachel Landon, drawing on over 20 years of clinical practice.
Your body knows what it needs. Our 2-minute quiz helps you find the right ritual to support it. Answer a few simple questions and discover a naturopathic approach tailored to where you are right now, from sleep and stress to beauty, hormonal balance and immunity.
Save 20% with our Bundles
Save 20% with our thoughtfully curated ritual bundles for sleep, stress, beauty and everyday wellbeing. Each brings together a hand-picked combination of our organic herbal and skincare essentials to make building your daily ritual simple.
The Wilder Approach
Rooted in the wisdom of plants and the principles of naturopathy, we create a considered collection of beauty and wellbeing essentials. Thoughtfully formulated and crafted in small batches, each product brings nature's most valued botanicals into everyday rituals.
Your questions, answered
What makes Wilder Botanics different from other organic skincare brands?
We are proudly vegan, cruelty free, organic and 100% natural, with fully recyclable packaging. Each product is lovingly handcrafted in small batches here in the UK, with thoughtful care and intention at every stage of the process. From carefully selected ingredients to the final formulation, every detail is considered, ensuring that each creation is made with purpose, passion and a whole lot of love.
How can I find the right wellness ritual for my needs, and where should I start?
The simplest place to start is with our 2 minute quiz, where Rachel will guide you towards the ritual best suited to your needs right now, whether that's sleep, stress, beauty, hormonal balance or immunity. If you'd prefer a more personalised approach, you can also book a one to one naturopathic consultation with Rachel.
Many in our community start with one of our ritual bundles, Sleep, De-Stress, Beauty, Women's Wellness or Men's Wellness, each offering a 20% saving compared to purchasing the products individually. From there, you can build a daily ritual that feels right for you.
Is Wilder Botanics worth the price?
Our pricing reflects the care, time and quality that goes into each product, rather than a premium for the brand story. A 30ml face oil, for example, takes 42 days of double infusing using organic and wild-crafted herbs. Some ingredients are sourced from a single producer; our wild Corsican Helichrysum for instance, has an annual worldwide harvest of just 11 kilos.
A 50ml bottle of Recovery Night Oil lasts most people 3–4 months with nightly use, while a 55g jar of tea makes around 30 cups.
We make in smaller quantities and by hand, take the time to do things properly and choose ingredients for their quality and provenance. We believe the value should be in the product itself.
Are Wilder products vegan, cruelty-free and sustainably packaged?
Yes, on all three. Most of our products are vegan, with the exception of Plant Potion and Winter Love, which contain propolis. All our products are cruelty-free, with no animal testing at any stage.
We use glass packaging from the UK for most of our formulas and , alongside compostable, plastic-free pouches for our tea refills, which were recognised with the Beauty Shortlist Eco Award 2026.
Our ingredients are organic or wild-crafted, and we produce in small batches in the UK to help minimise transport, overproduction and waste. We believe in making thoughtful choices at every stage, from sourcing to packaging.
Will Wilder products work if I have sensitive or reactive skin?
Every individual's skin is different. Our formulations are designed to work in harmony with the skin's natural microbiome, rather than overload it. They contain no synthetic fragrance, parabens or silicones, and are made without conventional preservatives.
Many in our community found their way to Wilder when conventional skincare was no longer working for them. That said, every skin is unique, so we recommend patch-testing any new product on the inside of your forearm for 24 hours before full use.
If you have specific skin concerns, a naturopathic consultation with Rachel is the best way to explore which products and rituals may be right for you.
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Founded by a Naturopath, Rooted in 20 Years of Clinical Practice
Wilder Botanics is a London-based organic skincare and wellbeing brand founded by naturopath and master herbalist Rachel Landon. Rooted in over 20 years of clinical practice at her private London clinic, each formula began as a recommendation Rachel made to her own patients. Co-founded with her husband Charlie, Wilder brings together deep clinical knowledge, botanical expertise and a shared belief in the restorative power of nature.
Slow Beauty, 42-Day Organic Herbal Infusions
While conventional herbal extraction often takes a number of hours or days, we take a different approach, double infusing our oils for over 42 days. This slow, traditional process allows time to draw out a broad range of the plant's naturally occurring constituents, including phytonutrients, vitamins, antioxidants and aromatic compounds.
We work with carefully selected certified organic and wild-crafted botanicals, including Nettle, Dandelion, Angelica, Damask Rose, Calendula, wild Corsican Helichrysum (with just 11 kilos harvested worldwide each year), Amla, Sencha Green Tea, Tulsi and Ashwagandha. These are just some of Rachel's favourite plants, chosen for their distinctive properties and long history of traditional use.
Every formula is hand-blended in small batches in London, with time, care and respect at every stage.
Organic Skincare, Herbal Teas, Tinctures and Bath Rituals
The Wilder collection spans five categories, each thoughtfully formulated by Rachel to support a different dimension of everyday wellbeing.
Face & Body Oils – Organic botanical oils formulated to nourish the skin and support its natural vitality.
Herbal Teas – Whole-leaf botanical blends, with refill options in compostable pouches.
Herbal Remedies – Tinctures and glycerites crafted to support areas including stress, immunity, digestion, hormonal balance and focus.
Bath & Body – Mineral-rich bath soaks and botanical bath oils, inspired by one of naturopathy's oldest rituals.
Flower Essences – Prepared in keeping with the traditional Dr Bach method, to support emotional and energetic wellbeing.
Every product is 100% natural and cruelty-free, made with carefully selected ingredients and Rachel's naturopathic expertise.
Award-Winning, Ethically Sourced, Sustainably Packaged
Wilder Botanics is a multi-award-winning brand, with seven recent Beauty Shortlist Awards across 2025 and 2026, including the 2026 Eco Award for our refillable tea range. Our work has also been featured in Vogue, The Telegraph, Financial Times, The Guardian, Stylist, Cosmopolitan and the London Evening Standard.
We are committed to ethical sourcing and considered packaging, using recyclable glass wherever possible and compostable refills for our teas. Handmade in the UK, Wilder is now stocked in over 150 independent and considered retail spaces internationally.